"Honestly, we could have done a larger iPhone years ago." -- Apple CEO Tim Cook
The marketing folks at Samsung are probably just leaning back in their chairs saying, “I told you so” following the events of the past week. Samsung practically invented the “phablet” category back in October 2011 with the original Galaxy Note. That device featured a 5.3” 1280x800 display and a 1.5GHz Qualcomm Snapdragon S3 processor. At the time, Apple’s flagship iPhone 4S featured a 3.5” 960x480 display and an 800MHz dual-core A5 processor.
Last Tuesday, Apple launched its next generation iPhone family including the 4.7” iPhone 6 and the 5.5” iPhone 6 Plus — both of which feature a hefty increase in screen real estate in comparison to the 4” iPhone 5S that both smartphones effectively replace. The iPhone 6 Plus in particular finally puts Apple in the same ballpark as other flagship phablets that have screens measuring larger than 5”. We say “ballpark” because while the 5.5” screen size is definitely comparable to the 5.7” Galaxy Note 4, its 1080p screen resolution still comes up short (the Galaxy Note features a QHD, 2560x1440 display).
Steve Jobs famously said back in 2010 (when asked about the rise of phablet devices), “No one is going to buy them.”
Samsung seized on that comment four years later with a quick Twitter post following the announcement of the iPhone 6 and iPhone 6 Plus:
But that’s not all; Samsung came out, guns blazing with a one-minute ad that details all the flak that it received from the tech press after launching the original Galaxy Note:
The ad goes on to detail how some in the press have are now pointing their pitchforks at Apple for showing up late to the phablet game with a “me too” device (a charge that is often labeled against Samsung’s own products by Apple fans).
Interestingly enough, Apple has known for quite some time that it missed the boat when it comes to smartphones with screens larger than 4”. As a result of its longwinded court battle with Samsung, internal slides leaked which showed that the Apple knew it wasn’t giving its customers what they truly wanted:
In an interview with Charlie Rose last week, Apple CEO said that the iPhone 6 and iPhone 6 Plus aren’t a response to the Samsung’s family of large-screen smartphones. "Honestly, we could have done a larger iPhone years ago," said Cook. "It's never just about making a larger phone. It's about making a better phone in every single way."
Samsung Galaxy Note 4
Cook then touted Apple’s “solution” for big-screen smartphones is the best because it provides the best combination of display quality, battery life, operating system, and software ecosystem. Cook also touted the one-handed mode that drops the top portion of the UI down with the double tap of the home button to make one-handed operations easier.
We’re sure that Android OEM’s would counter that they figured out the “secret sauce” to making phablets years ago.
Sources: Samsung via Twitter, Samsung via YouTube, Hulu
The marketing folks at Samsung are probably just leaning back in their chairs saying, “I told you so” following the events of the past week. Samsung practically invented the “phablet” category back in October 2011 with the original Galaxy Note. That device featured a 5.3” 1280x800 display and a 1.5GHz Qualcomm Snapdragon S3 processor. At the time, Apple’s flagship iPhone 4S featured a 3.5” 960x480 display and an 800MHz dual-core A5 processor.
Last Tuesday, Apple launched its next generation iPhone family including the 4.7” iPhone 6 and the 5.5” iPhone 6 Plus — both of which feature a hefty increase in screen real estate in comparison to the 4” iPhone 5S that both smartphones effectively replace. The iPhone 6 Plus in particular finally puts Apple in the same ballpark as other flagship phablets that have screens measuring larger than 5”. We say “ballpark” because while the 5.5” screen size is definitely comparable to the 5.7” Galaxy Note 4, its 1080p screen resolution still comes up short (the Galaxy Note features a QHD, 2560x1440 display).
Steve Jobs famously said back in 2010 (when asked about the rise of phablet devices), “No one is going to buy them.”
Samsung seized on that comment four years later with a quick Twitter post following the announcement of the iPhone 6 and iPhone 6 Plus:
But that’s not all; Samsung came out, guns blazing with a one-minute ad that details all the flak that it received from the tech press after launching the original Galaxy Note:
The ad goes on to detail how some in the press have are now pointing their pitchforks at Apple for showing up late to the phablet game with a “me too” device (a charge that is often labeled against Samsung’s own products by Apple fans).
Interestingly enough, Apple has known for quite some time that it missed the boat when it comes to smartphones with screens larger than 4”. As a result of its longwinded court battle with Samsung, internal slides leaked which showed that the Apple knew it wasn’t giving its customers what they truly wanted:
In an interview with Charlie Rose last week, Apple CEO said that the iPhone 6 and iPhone 6 Plus aren’t a response to the Samsung’s family of large-screen smartphones. "Honestly, we could have done a larger iPhone years ago," said Cook. "It's never just about making a larger phone. It's about making a better phone in every single way."
Samsung Galaxy Note 4
Cook then touted Apple’s “solution” for big-screen smartphones is the best because it provides the best combination of display quality, battery life, operating system, and software ecosystem. Cook also touted the one-handed mode that drops the top portion of the UI down with the double tap of the home button to make one-handed operations easier.
We’re sure that Android OEM’s would counter that they figured out the “secret sauce” to making phablets years ago.
Sources: Samsung via Twitter, Samsung via YouTube, Hulu
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